Start Being Seen - Personal Branding & PR for Women Experts & Leaders
Start Being Seen™ is the podcast for women experts and leaders ready to turn what they know into what they’re known for and create bigger opportunities in their careers, businesses, and lives.
Hosted by Michelle B. Griffin, TEDx and keynote speaker, personal brand and PR advisor, and founder of She’s Visible™, this is the place for women ready to be seen, sought after, and selected for the value they bring.
Through candid conversations, real-world stories, and practical strategies, Michelle explores what it takes to define what you want to be known for, communicate your ideas and expertise with clarity, build a credible professional presence, and show up more intentionally for the opportunities ahead.
You’ll hear from accomplished women putting themselves out there on stages, in the media, on LinkedIn, in leadership roles, boardrooms, and rooms where their ideas and expertise can make a difference.
We talk about:
• Personal branding & professional reputation
• Leadership, influence & self-advocacy
• PR, media visibility & thought leadership
• LinkedIn & digital presence
• Speaking, podcasts, panels & authority building
• Relationships that lead to opportunity
• AI visibility and becoming the expert people and platforms can find
• Moving before you feel completely ready
Whether you’re pursuing a promotion, building a business, growing your thought leadership, preparing to speak, seeking media opportunities, exploring a board seat, or simply ready to be recognized for the work you do best, Start Being Seen™ will help you get there.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx and keynote speaker and personal brand and PR advisor who helps women experts and leaders turn what they know into what they’re known for.
With more than 20 years of experience in communications, marketing, and PR,
Michelle has helped people, brands, and organizations become known for the value they bring. She has led brand, PR, marketing, and event strategy for Fortune 500 companies, start-ups, industry
associations, thought leaders, and professional experts.
Today, she brings that behind-the-scenes expertise to women ready to take a more intentional role in how they are positioned, perceived, and remembered.
Through keynotes, workshops, advising, and the She’s Visible™ training platform, Michelle helps women communicate their value, build visible authority, and create momentum toward what’s next.
She speaks for women’s conferences, ERGs, professional associations, leadership-development programs, founder communities, and organizations committed to helping women contribute, lead, and grow.
Michelle is the author of Position Yourself, co-author of The LinkedIn® Branding Book, and founder of She’s Visible™, a training platform for women in business and leadership with a mission to see more women’s brilliance on stages, featured in pages, and earning better wages.
Her insights have been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.
When she’s not helping women become known for what they do best, Michelle is likely walking to an ’80s playlist, exploring vintage shops, or hunting down gluten-free treats while traveling.
Book Michelle to speak or work with Michelle:
MichelleBGriffin.com
She’s Visible™: ShesVisible.com
LinkedIn: linkedin.com/in/michellebgriffin
Instagram: instagram.com/michellebgriffin
FREE GUIDE
Be the Expert AI Recommends
MichelleBGriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + She’s Visible™
Episodes
124 episodes
The Podcast Prep + Pitch Strategy That Gets the Yes: Four Steps to Go From Overlooked to Booked
If podcast guesting is on your visibility to-do list but you don't know how to pitch or where to even start, this episode is your guide.Podcast guesting is one of the most powerful visibility moves you can make right now. You get in fron...
Want to Start a Podcast? The Real Talk Guide to Launching, Hosting, and Staying Consistent
Everyone says they want to start a podcast. But then... they don't. Maybe it's the tech. Maybe it's the fear of getting it wrong or not knowing where to even begin. No matter what's been holding you back, this episode will help you ...
Ready to Guest on Podcasts? The Quick-Start Guide to Get Booked, Show Up, and Be Memorable In Your Space
If you have been wanting to guest on podcasts but don't know where to start, how to pitch, or what to do once you land the show, this episode is your masterclass.As part of this month's Podcast Visibility Month, I'm interviewing Julie De...
Why Podcasting Is Your Most Powerful Visibility Tool: Join Me for Podcast Visibility Month Kickoff
It's a new month, and I'm calling it Podcast Visibility Month (which pairs so well with International Podcasting Day on September 30th)Because lately I've had so many women ask me the same question: "Michelle, how do I get on podcasts?"<...
Stop Waiting to Feel Ready: How to Overcome Fear and Feeling Stuck When It’s Time to Get Visible
You know you need to get out there. You're ready. But something keeps stopping you.Maybe it's LinkedIn. Maybe it's speaking. Maybe it's pitching yourself as a podcast guest. Maybe it's finally launching that big thing you've been working...
Ready to Get Visible? The 5 Clarity Questions That Make Putting Yourself Out There Easier
If you've been feeling ready to put yourself out there but something keeps stopping you, this episode is for you.I've been there too. And I hear it constantly from the women I work with. You're ready. You know you have something to offer...
The Free AI Tool That Instantly Turns Your Existing Content Into a Visibility Machine
What if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more?That's exactly what I'm sharing in this ...
How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach
Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it.And this one isn't just for TEDx speakers. Whether you're a se...
How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson
A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University.It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just ...
How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond
This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and...
Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide
People aren't going to Google to find experts anymore. They're going to AI.ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend exp...
The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)
If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.Antonia and I each brought t...
Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor
If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invis...
I'm Back...We're Back...She's Visible™ Is Here and Why It's Your Moment & Movement
Hello, friends...I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, a...
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, wri...
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership c...
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host
Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
Now is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert. Whether you're just getting started on the platform or want to become more consistent, this ...
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?Good news: this episode will get you unstuck and on your way to writing your business book.Each e...
How to Become a Confident Public Speaker (and Learn to Bet On Yourself) with Lisa M Dublin
Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps...
Are You Known For What You Do Best? (BIG ANNOUNCEMENT) That Will Ensure Your Are
You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be.On this week's e...
How to 'Own The Room' - Take Control of Your Career and Be Recognized for Your Brilliance with Sharon Ehrlich
Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors.Yes, you read that right.Many high-performing experts and leaders believe working harder and taking on more ...
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to shari...
How to Get Started On LinkedIn and Grow Your Personal Brand in 2025: New Data and Content Insights With Founder Ivana Todorovic
Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal bra...